Tourism and climate change

Vallagarina is changing, and with it the way we welcome travelers. Staying informed about expected climate changes and the associated risks is not only an environmental matter, but also a strategic move to protect and strengthen your business.

In the coming years, it will become increasingly necessary to adapt the tourism offer to these new conditions. Acting in advance means avoiding disadvantages for your business and turning a challenge into a new opportunity for growth.

Best practices: where to start

To align your hospitality offer with these new scenarios, you can take two concrete actions right away:

• Focus on safety and communication: set up a rapid alert system to inform your guests in case of weather warnings or extreme natural events. Providing timely information not only ensures their safety but also demonstrates great care and professionalism.
• Map risks and impacts: develop an internal plan to analyze how changing climate conditions may affect your facility in the coming years and, in turn, what impact your activity has on the environment. This dual awareness helps you make targeted and strategic decisions for the future.
• Imagine a different winter: the decrease in snowfall is a reality we must face. Start building an alternative and complementary offer to traditional winter sports by promoting experiences that guests can enjoy regardless of snow conditions, such as food and wine itineraries, cultural visits, or low-altitude trekking.

Get to know your territory

To plan your strategies effectively, rely on concrete data. You can find projections and in-depth information on climate conditions in Trentino by consulting the APPA portal.