Ala city of velvet

Where? Ala historical center


Chefs, games and fires

Ala historical center will enchant you with the music, culture and food of the 18th century. A full program of concerts, performances, tastings and guided tours.

Ala city of velvet

In Summer, Ala historical centre recalls the atmosphere of the 18th century when the city was famous for silk velvet production.

During the three days of the event you will be surrounded by people in historical dresses that will guide you in the discovery of this fascinating period.

The streets, palaces and squares will welcome events and performances, while the courtyards and gardens will host ancient activities and tastings of local delicacies.


From late afternoon: opening of palaces with guided tours, children workshops, theatre performances , food and wine (a special menu will be provided to celiac people).

Main shows

  • Friday, 6th July
    “Cooking with Simone”– show cooking hosted by Simone Rugiati: San Giovanni Square will become the kitchen of this great chef who, using local ingredients and raw materials, will show his ability with knifes and pots, telling to his guests some culinary stories of past and present.
  • Saturday 7th July
    SONICS – aero-acrobatic performance
    Astonishing, poetic and visionary choreographies to invite people to overcome their own limitations in order to find the real emotions that live inside us.
  • Sunday 8th July
    “3Chefs – Last dinner” The Comedy Clown Trio, Claudio Cremonesi, Stefano Locati and Alessandro Vallin. A comic show connected with the culinary world.
    At the end the great fireworks show.

Info and map

Tourist Office

San Giovanni Square 13/a

38061 Ala (TN)

T: 0464 674068


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