Christmas Market in the baroque palaces of Ala

Where? Ala Old town


The atmosphere of Christmas in the baroque palaces of the Velvet Town

In the weekends before Christmas, in Ala old town you will find handmade objects such as textiles, silk products and original Christmas decorations. In the palaces music and traditional food, as well as workshops for children.

Christmas market in Ala: a special Christmas

Ala is a welcoming town of Trentino, Orange Flag of the Italian Touring Club, famous during the 18th century for the silk velvet production. The town still has the baroque atmosphere of the time. Must-see in Ala are the old town, one of the most elegant of Trentino, the Antique Piano Museum and, in the future, the Textile Museum.

The heart of the city is characterised by magnificent palaces which are open to the public and host art, music and poetry: their rooms and entrance halls are the location of the Market and the events taking place the four weekends before Christmas, until 23th December.

You will have the possibility to admire a stunning scenery: theatrical lights and illumination of baroque taste will light up the old town, the facades, the rooms and entrance halls of the main palaces, to offer a new Christmas experience.

Ala, the Velvet Town, with its alternative Christmas market, tells and evokes an atmosphere of other times, through suggestion, history, beauty and tradition.


The Christmas Market of Ala: an exclusive Market

Open 24th-25th November, 1st-2nd December, 8th-9th December, 15th-16th December, 22nd-23rd December

A suggestive and original journey through the old town will lead you to the entrance halls and rooms of some of the most beautiful 18th-century palaces of Ala; they host artisans and artists and their original handmade products which recall the history, culture and the traditions of this stunning town of Trentino: textiles, silk products, particular and creative Christmas decorations.

Watch here the video of the Christmas Market of Ala!


The events: Music and Tradition in the palaces and throughout the old town streets

Music is something the city of Ala has always paid particular attention to: it characterises the palaces and also tells the story of the town. There are several music events during weekends, a programme full of suggestions and moments to share. Not to be missed are the interesting guided tours by candlelight organised by the experts of the “Vellutai” (“Velvet Makers”) Cultural Association, in typical costumes of the period every day at 5pm.


Children: the protagonists of Christmas

Children will also find places dedicated to them, where themed workshops and small animations will be offered to spend pleasant moments together.


A tasteful journey

Vallagarina flavours and scents meet in Ala to remember the richness and authenticity of the products which are produced by this territory according to traditions that have survived over time. Winegrowers, farmers and restaurateurs will not only offer their products in the heart of the Velvet Town, but also tell their story and give you lasting taste experiences.

Info and map

Culture Office of Ala

Piazza San Giovanni, 13/A

38061 Ala

T: 0464 674068



    • Mercatino di Ala

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