{"id":2900,"date":"2014-11-06T13:29:49","date_gmt":"2014-11-06T12:29:49","guid":{"rendered":"http:\/\/www.visitrovereto.it\/discover\/territory\/vallagarina-amid-wines-and-castles\/ala-citta-di-velluto\/"},"modified":"2021-01-21T10:44:59","modified_gmt":"2021-01-21T09:44:59","slug":"ala-city-of-velvet","status":"publish","type":"page","link":"https:\/\/www.visitrovereto.it\/en\/discover\/territory\/vallagarina-amid-wines-and-castles\/ala-city-of-velvet\/","title":{"rendered":"Ala, City of Velvet"},"content":{"rendered":"<h2>The village has been awarded Orange Flag by the Touring Club Italiano<\/h2>\n<div class=\"desc\">\n<p class=\"intro\">Having become famous in the 18th century for its production of silk velvets, Ala retains a Baroque atmosphere. The pride of the city is its historical center, ranked among Trentino&#8217;s most beautiful, and its Antique Piano Museum.<\/p>\n<p>In 2007 Ala, which in the 18th Century was renamed &#8220;<strong>City of Velvet<\/strong>&#8220;, was awarded with the Orange Flag by the Touring Club Italiano. During the Summer, its historic city center, one of Trentino&#8217;s best-preserved, comes alive thanks to the &#8220;Ala Citt\u00e0 di Velluto&#8221; event. Squares, buildings and gardens open up with shows of art, music and poetry. If you want to re-live the splendor of the 18th Century, we suggest participating in a <strong>guided tour<\/strong> with costumed characters.<\/p>\n<p>You will find a prestigious collection of period piece pianos of Mozart, Schubert, Beethoven and Chopin at the <a href=\"https:\/\/www.visitrovereto.it\/en\/discover\/museums\/antique-piano-museum\/\">Antique Piano Museum<\/a>, in the elegant halls of <a href=\"https:\/\/www.visitrovereto.it\/en\/discover\/palaces\/palazzi-de-pizzini\/\">Palazzo De&#8217; Pizzini<\/a>. Soon, at <a href=\"https:\/\/www.visitrovereto.it\/en\/discover\/palaces\/palazzo-taddei\/\">Palazzo Taddei<\/a>, today in the restoration phase, the Provincial Textiles Museum will open.<\/p>\n<p>In a dominant position over the historic center, you can see the Church of St. Maria Assunta, of very ancient origins. North of the city, along the path that runs along the ancient &#8220;Roman road&#8221;, stands the majestic San Valentino <strong>sanctuary<\/strong>, an ancient place of worship. Just a few kilometers from Ala, along the state road that leads to Verona, you will find the ancient Romanesque church of <a href=\"https:\/\/www.visitrovereto.it\/en\/discover\/churches-and-sacred-places\/the-church-of-san-pietro-in-bosco\/\">San Pietro in Bosco<\/a>.<\/p>\n<p>Atop the high plains of the <a title=\"Lessinia Trentina, land of alpine meadows\" href=\"http:\/\/www.visitrovereto.it\/en\/discover\/territory\/lessinia-trentina-land-of-alpine-meadows\/\">Lessinia<\/a> you can practice Nordic walking, pedaling mountain bikes or walking among the Alpine huts with the characteristic stone roofs. <strong>Valle dei Ronchi<\/strong> is the departure point for excursions along the Piccole Dolomiti.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The village has been awarded Orange Flag by the Touring Club Italiano Having become famous in the 18th century for its production of silk velvets, Ala retains a Baroque atmosphere. The pride of the city is its historical center, ranked among Trentino&#8217;s most beautiful, and its Antique Piano Museum. In 2007 Ala, which in the [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3616826,"parent":2880,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2900","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ala, City of Velvet in Vallagarina | APT Rovereto e Vallagarina<\/title>\n<meta name=\"description\" content=\"Having become famous in the 18th century for its production of silk velvets, Ala retains a Baroque atmosphere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ala, City of Velvet in 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