The magic of Bontadi coffee
Where? Torrefazione Bontadi - Rovereto
When? From the 1st of January to the 31st of December, 2026
A visit to the historic roastery in the heart of Rovereto
Immerse yourself in the streets of the city’s historic center and breathe in the enveloping, unmistakable aroma of coffee slowly drifting from the oldest coffee roastery in Italy.
A journey through time and space awaits you at the "Torrefazione Bontadi" (Bontadi Roastery), where you will discover a centuries-old culture and the various stages of processing this product. Co.Bo, the Coffee Museum of the Bontadi Collection, will tell you the story of this company from 1790 to the present day.
At the entrance, the aromatic essence of coffee will fill your senses, while your eyes will discover where in the world the coffee plant is grown and how to tell the difference between a freshly harvested bean and a freshly roasted one.
Continuing along the tour, you will encounter over 300 coffee-making tools, many of which are splendid examples of early 20th-century Italian design by Achille Gaggia, Cimbali, and Faema: roasting equipment, espresso machines for bars, travel machines designed for ships, trains, and motorcycles, moka pots, coffee grinders, and beautiful collections of hand-painted cups.
At the end of the experience, you will be able to taste this precious product, masterfully prepared by a true coffee expert... you will certainly taste the difference!
Did you know that by participating in our "Trekking Urbani", you can enjoy exclusive benefits on this experience? Simply enter your confirmation code during the booking process.
Info and map
Rovereto Vallagarina and Monte Baldo Tourist Board
Corso Rosmini, 21
38068 Rovereto (TN)
T: +39 0464 430363
info@visitrovereto.it
www.visitrovereto.it
Available languages: IT / EN / DE
Social:
Opening time
Opening hours: Monday to Friday from 8:00 AM to 12:00 PM (last morning admission at 11:00 AM) and from 2:00 PM to 6:00 PM (last afternoon admission at 5:00 PM).
When booking, please specify your preferred time, which will then be confirmed by the Roastery staff.
Guided tours on weekends or public holidays must be arranged directly with the Roastery by calling +39 0464/421110.
Duration of the experience: 45 minutes.
Meeting point: Vicolo del Messaggero 10, 38068 Rovereto (TN).
Entrance
Cost of the experience:
- Guided tour with tasting and a complimentary pack of coffee: €5 per person*
- Free experience for children aged 0 to 12.
Accessibility: free experience and suitable for people with reduced mobility.
*In the case of a self-guided tour of the museum, the final coffee tasting and the complimentary gift pack are not included.
Participants: minimum 2, maximum 6 people.
Available languages: IT / EN / DE
Registration: by 12:00 PM on the day before the activity. In case of cancellation (decided by the APT or due to force majeure), the registration fee will be refunded.