Ala velvet town

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Where? Ala


A wire long-lasting twenty years

The historic center of Ala wraps you in a silk fairy-tale with music, culture, tastes and people of the eighteenth century. The program includes concerts, shows, tastings and guided-tours.

Ala velvet town

In the middle of summer the old town of Ala, one of the most significant and well-preserved villages of Trentino, comes alive with atmosphere of a noble and enchanted time.

The event evokes the glories of the eighteenth century, a time when Ala was a very important place for the production of silk velvets.

On weekends, palaces are open. Hundreds of people in antique costumes bring visitors through the secrets of this fascinating world. Streets and squares become a stage for events and shows. In the courts and in the gardens you can find the activities of the past and taste delicious dishes with delightful wines of Trentino.

In 2017 we celebrates an important milestone: the twentieth anniversary of “Ala velvet town”. Twenty years of recovery and improvement of places, where history took place. Twenty years of quality cultural offers. Twenty years of events, entertainment and good cooking. Twenty years of emotions and charm that culminate in July with the event “Ala, music town”.


  • Starting from late afternoon: open of courts and guided visits through the old palaces, street artists, laboratories for children, theater shows, open of the typical taverns for tasting wine and dishes of the past.
  • In the evening: itinerant  theater show “Racconto di Velluto”, concerts, wine tasting with local products.
  • During the day (Saturday and Sunday): walks, laboratories, photographic treasure hunt, guided tours through the vineyards and wineries, concert-visit at Museo del Pianoforte Antico and guided tour through the historic center together with people in antique costumes of the eighteenth century.

Discover here the main events:

  • Friday,  14th July : Concert with Antonella Ruggiero e I Virtuosi Italiani
  • Saturday, 15th July: Night Garden with Evolution Dance Theatre, an innovative and exciting fusion of dance, art, acrobatics, magic and illusion
  • Sunday, 16th July: “Il sigillo dell’Imperatore”, historic procession and  great ending with fireworks


Discover our special offer dedicated to the event  and enjoy a nice weekend in Vallagarina!

Download here the  preview of the main events of Ala, from spring to autumn 2017!


Info and map

Ufficio Attività Culturali e Turistiche del Comune di Ala

Piazza San Giovanni – 38061 Ala

T: 0464 674068



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